Why Nooma exists

Most products are designed for the big moments. The full kitchen reno. The deep-clean weekend. The before-the-guests-arrive panic.

We were tired of that.

The truth is, most of our lives happen in the small moments. The coffee at our desks. The crumbs on the keyboard. The seven minutes between meetings.

Nooma Co. was started by a small team of designers and engineers obsessed with the products that earn their space. Not the showpieces. The things you reach for daily.

We started with the Nooma Mini — a vacuum that takes up less room than a coffee mug, but has enough power to handle the messes that make work-from-home life messy. It's not a big idea. It's a small one, done well.

We think a lot of life works that way.

What we believe

  • Small over big

    The most-used products in your day are usually the smallest. We design for those.

  • Quiet confidence

    No countdown timers. No "only 3 left." Just things that work, priced honestly.

  • Made with care

    We source from quality manufacturers and ship directly to keep prices fair without cutting corners.